Export marketing holds the promise of vastly increased sales and market share for companies of all sizes. This book gives you the tools you need to go from ground zero -- virtually no experience in international marketing -- to the point where you can confidently pull together an effective plan for marketing your products overseas. Это и многое другое вы найдете в книге Global High-Tech Marketing: An Introduction for Technical Managers and Engineers (Artech House Professional Development Library) (Jules E. Kadish)
Global High-Tech Marketing: An Introduction for Technical Managers and Engineers (Artech House Professional Development Library) Jules E. Kadish
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