Business Marketing: Connecting Strategy, Relationships, and Learning F. Robert Dwyer, John F Tanner

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F. Robert Dwyer, John F Tanner - «Business Marketing: Connecting Strategy, Relationships, and Learning»

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This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

Полное название книги F. Robert Dwyer, John F Tanner Business Marketing: Connecting Strategy, Relationships, and Learning
Авторы F. Robert Dwyer, John F Tanner
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ISBN 72410639
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Название транслитом business-marketing-connecting-strategy-relationships-and-learning-f-robert-dwyer-john-f-tanner-f-robert-dwyer-john-tanner
Название с ошибочной раскладкой business marketing: connecting strategy, relationships, and learning f. robert dwyer-john f tanner-f. robert dwyer-john tanner