How Starbucks became Starbucks and other secrets of branding success. Aimed at managers, nt just marketers, a famed consultant presents a powerful prescription for understanding, building, and sustaining brand equity. Duane Knapp demonstrates, from Это и многое другое вы найдете в книге The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company (Duane E. Knapp, Christopher W. Hart)
The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company Duane E. Knapp, Christopher W. Hart
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