This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included. Это и многое другое вы найдете в книге The Guerrilla Marketing Handbook (Jay Conrad Levinson, Seth Godin)
The Guerrilla Marketing Handbook Jay Conrad Levinson, Seth Godin (книга)
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