Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets Sicco van Gelder

"For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multi-cultural world and help them to discard any ethnocentric thinking." -- placebrands.net Это и многое другое вы найдете в книге Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets (Sicco Van Gelder)