This text is an adaptation of a successful French text which is now into its second edition. A major strength of this text is the European perspective it offers on managing business to business markets, as an alternative to the traditional American view. The text is based on sound theoretical foundations and the approaches presented have been tried in a variety of business settings.
Это и многое другое вы найдете в книге Business to Business Marketing: Strategies and Implementation (Daniel Michel) Business to Business Marketing: Strategies and Implementation Daniel Michel (книга)
Подробная информация о книге «Business to Business Marketing: Strategies and Implementation Daniel Michel». Сайт не предоставляет возможности читать онлайн или скачать бесплатно книгу «Business to Business Marketing: Strategies and Implementation Daniel Michel»
