Problems and Cases in Healthcare Marketing John T. Gourville

Cases in Health Care Marketing, 1/e by Gourville, Quelch, and Rangan is a collection of Harvard cases that concentrate on marketing within the health care sector. The book is divided into seven sections, exploring topics which include: Developing a Marketing Strategy, Developing New Products, Launching of New Products, Managing Distribution, Managing Communications, Managing the Brand, and International Marketing. Это и многое другое вы найдете в книге Problems and Cases in Healthcare Marketing (John T. Gourville)