The surreal world of celebrity branding is exposed in this provocative and fascinating look into how personalities evolve into iconic brands that are worshiped by millions. The importance of creating a larger-than-life image in Это и многое другое вы найдете в книге Idol to Icon : The Creation of Celebrity Brands (Gerrie Lim)
Idol to Icon : The Creation of Celebrity Brands Gerrie Lim
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