Retail Product Management Buying and Merchandising (книга)

Подробная информация о книге «Retail Product Management Buying and Merchandising ». Сайт не предоставляет возможности читать онлайн или скачать бесплатно книгу «Retail Product Management Buying and Merchandising »

 - «Retail Product Management Buying and Merchandising»

Поделиться

Рейтинг книги izbe.ru: 0,0

О книге

There are many diverse activities and issues surrounding product management in retailing and it is a complex area for students to fully comprehend. This fully revised and updated textbook is the perfect introduction for students of retailing, guiding readers through all of the issues relating to product management in retailing.

With a concise and highly practical approach, the book has been updated to include the most up-to-date theory, case examples and resources as well as new chapters on product range and promotional activity, specific product management challenges, category management and the use of new technology in retailing.

Taking an integrated approach that incorporates established theory, contemporary commercial practice, examples and case studies, this accessibly written textbook is key reading for all students in the area.

Полное название книги Retail Product Management Buying and Merchandising
Тип Книга
Автор
Ключевые слова маркетинг, продажи
Категории Деловая литература, Маркетинг. Реклама
ISBN 415327156
Возрастное ограничение 18
Издательство
Год 2006
Название транслитом retail-product-management-buying-and-merchandising
Просмотров 1
Рейтинг izbe.ru 0,0

Напишите вашу рецензию на книгу:
«Retail Product Management Buying and Merchandising»

Рецензии пользователей

Пока еще никто не написал рецензию на эту книгу.

ТОП-15 книг