This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.
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This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.
Полное название книги | Marina Bianchi The Active Consumer: Novelty and Surprise in Consumer Choice (Routledge Frontiers of Political Economy) |
Автор | Marina Bianchi |
Ключевые слова | маркетинг, продажи, потребитель |
Категории | Деловая литература, Маркетинг. Реклама |
ISBN | 415171903 |
Издательство | |
Год | |
Название транслитом | the-active-consumer-novelty-and-surprise-in-consumer-choice-routledge-frontiers-of-political-economy-marina-bianchi |
Название с ошибочной раскладкой | the active consumer: novelty and surprise in consumer choice (routledge frontiers of political economy) marina bianchi |