This book is packed with hundreds of great ideas and proven direct marketing techniques that the author has used successfully in building a multimillion-dollar business. This is a "quick start" approach that entrepreneurs can use to expand their businesses.
Learning Objectives: To show ways to build your business with direct marketing. To explain a direct marketing campaign. To show how to use direct response advertising. Это и многое другое вы найдете в книге Direct Marketing Techniques: Building Your Business Using Direct Mail and Direct Response Advertising (Lois Geller)