A practical resource outlining the self-syndication process step by step. Packed with detailed information and useful tips for writers looking to gain readership, name recognition, publication and self-syndication. Before leaping into syndication: * Is syndication for you? Whys and why nots. * The basics of (good) column writing. * What"s in a name? (your column"s, that is) * Getting a photo (of you!); formatting for online and print use. * Short and long terms goals of self-syndication. After the leap: * Organization. (Special feature: becoming one with your address book.) * Approaching newspapers - the query step by step. * What to include with your query; what to leave out. * Building relationships with editors - why returning an email isn"t always the best approach. * What editors really want. * When an editor publishes your column without your permission. Spreading your words: * Building name recognition. * Creating Internet presence. * To blog or not to blog? The answer isn"t as simple as you may think. * What to post - and not to post - on your website. * Embracing the terrors of public speaking. * Creative uses for syndication. The Business end, nitty-gritty details: * Invoicing, getting paid. * Copyright facts. * Taking a vacation - is it allowed? * Dealing with readers, fans and critics. * Online resources and writing sites. * Newspaper association websites - listed state by state. Warning - this book is not for everyone! If you... are a writer, delight in people reading your words, want to gain name-recognition, establish a brand or fan-base, love column writing, want to cash multiple paychecks for one article, are looking to build your freelance writing career or simply have always had an affinity for the name Erma - this book has something in it for you. If not, you might enjoy it anyway. Это и многое другое вы найдете в книге THE DO-IT-YOURSELFER'S GUIDE TO SELF-SYNDICATION: Using Secrets, Shortcuts, Strategies & Psychology to Get Your Column in Print (Jill Pertler)