Fundamentals of International Business Czinkota, Ronkainen, Moffett

Fundamentals of International Business is an introductory international business text for use at the undergraduate level. Its comprehensive coverage of the subject also makes it appropriate for use in MBA programs.The book s content is streamlined when compared to the array of international business texts now available, but sufficiently rigorous and demanding to satisfy the professional integrity of the instructor.This text presents a balanced coverage of the subject matter, analyzing decision making in the context of their corporate conditions. We have incorporated cutting-edge primary source research, such as the 2008 Georgetown Delphi Study, which provides students with invaluable insights into the worldview of contemporary real-life practitioners. Also addressed are important topics that are only marginally discussed in other international business texts, such as supply-chain management (logistics), countertrade, north south economic integration, and the development of global management talent.The roles of culture, policies, and politics, both domestic and international, are given in-depth exploration as well. The dimensions of ethics, social responsibility, diversity, and demographics are addressed through examples and vignettes. We appreciate the role, present and future, of corporate transparency, veracity, and vision. For example, the issues of grassroots consumer pressure and sweatshops is explored, highlighting the need for acceptable working conditions and internationally enforced standards, as well as the rise of a new type of socially-conscious, organized consumer base. Это и многое другое вы найдете в книге Fundamentals of International Business (Czinkota, Ronkainen, Moffett)