Why People Buy John O'Shaughnessy

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John O'Shaughnessy - «Why People Buy»

О книге

Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, beliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O"Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is "must" reading for anyone involved in selling or buying. Это и многое другое вы найдете в книге Why People Buy (John O'Shaughnessy)

Полное название книги John O'Shaughnessy Why People Buy
Автор John O'Shaughnessy
Ключевые слова маркетинговое исследование
Категории Деловая литература, Маркетинг. Реклама
ISBN 195040872
Издательство
Год
Название транслитом why-people-buy-john-o-apos-shaughnessy
Название с ошибочной раскладкой why people buy john o'shaughnessy