Hands down. No debate. We all know that word-of-mouth can turn a company, product, or service into a roaring success or a crashing failure. This updated, information-packed new edition offers you a proven model for developing your own word-of-mouth marketing plan. Это и многое другое вы найдете в книге The World's Best Known Marketing Secret: Building Your Business With Word-Of-Mouth Marketing (Ivan R. Misner, Virginia Devine)