The Business of Children's Entertainment Norma Odom Pecora

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Norma Odom Pecora - «The Business of Children's Entertainment»

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For the past 20 years, toy manufacturers have subsidized the development of children"s television programming. The result has been the increased commercialization of children"s popular culture; the creation of a "material world" of childhood characterized by brand-name toys, games, clothing, and television characters. Drawing upon historical and economic data and case studies of the media marketplace, this book examines how children have been developed into both an audience and a consumer group.

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Полное название книги Norma Odom Pecora The Business of Children's Entertainment
Автор Norma Odom Pecora
Ключевые слова маркетинговое исследование
Категории Деловая литература, Маркетинг. Реклама
ISBN 1572307749
Издательство
Год
Название транслитом the-business-of-children-apos-s-entertainment-norma-odom-pecora
Название с ошибочной раскладкой the business of children's entertainment norma odom pecora