Here is the essential reerence for writers-from the self-published to those published by major houses-written by a leading book publicist who pitches books to media every day of her working life. Each chapter details what happens to a book once it"s off press, and how authors can be helpful in the promotion process-or even spearhead it if need be-to get the coverage their books deserve. Это и многое другое вы найдете в книге The Savvy Author's Guide to Book Publicity (Lissa Warren)