OPT-IN MARKETING : How the Breakthrough Process of Consensual Ernan Roman, Scott Hornstein

From junk mail blockers to do-not-call lists, potential buyers today are more interested in "opting out" than listening to marketers" messages. Opt-In Marketing offers a prescriptive plan for reversing this dangerous trend. This hard-hitting book is based on a program that increased sales at IBM by 80 percent in one year and features sidebars from industry luminaries and examples from Fortune 500 firms. It outlines a 10-point blueprint for rethinking customer care and is the perfect guide for marketers looking to once again be seen as partners instead of predators. Это и многое другое вы найдете в книге OPT-IN MARKETING : How the Breakthrough Process of Consensual (Ernan Roman, Scott Hornstein)