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“As we go through life experiencing and enjoying music, clothing, architecture, food, and so forth, we are also participating in rhetorical struggles over what kind of society we will live in and what sort of people we will be. This book will empower you to see those struggles as well, so that you will be able to find the rhetoric in rage metal, the motivations on MTV, and the arguments in RV’s.”
—From the IntroductionA A
Rhetoric in Popular Culture, Second Edition is the only textbook that uniquely joins together two vital scholarly traditions: rhetorical criticism and critical studies. Author Barry Brummett introduces the reader to techniques of rhetorical criticism specifically designed for the analysis of texts in popular culture. The Second Edition of this popular text has been updated and expanded with even more examples from today’s popular culture.A A
New to the Second Edition:
- Applies cutting-edge methodologies: With updated examples from popular culture throughout the text, this book enables students to apply the growing and cutting-edge methodologies of critical studies to the study of rhetoric and to link those new approaches to the rhetorical tradition. The Second Edition includes updated material on Marxist, psychoanalytic, feminist, media-centered, and culture-centered criticism; as well as a new discussion on "super-signs," neo-Aristotelian methods, and intertextuality.
- Includes new critical essays: New critical essays examine the rhetorical influence of hip hop music, on the film Groundhog Day, and on Internet user groups. Recent work in semiotics and cultural studies is drawn upon to apply critical methods to texts from popular culture (such as print ads, music videos, TV advertisements, and movies and television shows).
- Links rhetorical concepts with everyday life: Useful (and fun) questions and mini-assignments are provided throughout the text to help students understand the practical applications and relevance of rhetorical concepts in everyday life. Students are encouraged to apply their own examples to match the concepts being learned.
- New Web site: The new companion study site includes: Chapter Flashcards that allow students to go over key terms and concepts on their own; Self Quizzes and Study Questions to test their knowledge and application of the material; ChapterA Exercises that ask students to apply their knowledge to an example of popular culture; Internet Resources; and Journal Articles chosen from SAGE"s online journal platform that allow students to delve deeper into the research around popular culture. Find it on the Supplements page.