Luxury Brand Management: A World of Privilege Michel Chevalier, Gerald Mazzalovo

A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management. Это и многое другое вы найдете в книге Luxury Brand Management: A World of Privilege (Michel Chevalier, Gerald Mazzalovo)