Selling Today: Creating Customer Value, Ninth Edition Gerald L. Manning

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Gerald L. Manning - «Selling Today: Creating Customer Value, Ninth Edition»

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Book Description

Selling Today: Creating Customer Value, one of the most popular sales information books on the market, offers readers a blend of time-proven fundamentals and new practices needed to succeed in today's information economy. It emphasizes the need for salespeople to be guided by the new principle of personal selling: establishing partnerships that are maintained by customer value, created by the salesperson. This edition stresses the need for sales professionals to copewith new forces shaping the world of sales and marketing, and emphasizes the strategies for long-term success. It provides comprehensive coverage of consultative selling, strategic selling, partnering, and value-added selling. Sales force automation is also a major theme. For sales and marketing professionals.

Полное название книги Gerald L. Manning Selling Today: Creating Customer Value, Ninth Edition
Автор Gerald L. Manning
Ключевые слова искусство продавать
Категории Деловая литература, Маркетинг. Реклама
ISBN 131009524
Издательство
Год 2003
Название транслитом selling-today-creating-customer-value-ninth-edition-gerald-l-manning
Название с ошибочной раскладкой selling today: creating customer value, ninth edition gerald l. manning