Watch This, Listen Up, Click Here Bernice Kanner, David Verklin

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Bernice Kanner, David Verklin - «Watch This, Listen Up, Click Here»

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A media and advertising CEO explains how his world shapes ours

The TV program coming into our living rooms isn"t free. It"s a simple Faustian bargain consumers have made but one with enormous implications. It means that David Verklin, CEO of one of the world"s largest ad-buying companies, and his clients-the world"s largest advertisers-control what TV programs get aired, what magazines get published, and how Google and Yahoo stay in (very healthy) business. In Watch This, Listen Up, Click Here, Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries. Readers will learn why their favorite shows get cancelled, why Oprah gives away cars, and how money, people, politics, and new technologies are transforming TV, the Internet, radio, magazines, and other media Americans consume every day.

David Verklin (New York, NY) is CEO of Carat Americas, the world"s largest independent media buying operation. He frequently speaks to executives in marketing, media, and management. Bernice Kanner (d. 2006) was a marketing expert and author for 13 years of New York magazine"s "On Madison Avenue" column. Это и многое другое вы найдете в книге Watch This, Listen Up, Click Here (David Verklin, Bernice Kanner)

Полное название книги Bernice Kanner, David Verklin Watch This, Listen Up, Click Here
Авторы Bernice Kanner, David Verklin
Ключевые слова маркетинговое исследование
Категории Деловая литература, Маркетинг. Реклама
ISBN 470056436
Издательство Wiley
Год 2007
Название транслитом watch-this-listen-up-click-here-david-verklin-bernice-kanner
Название с ошибочной раскладкой watch this, listen up, click here david verklin-bernice kanner