Book Description This exciting, all new edition of Introduction to Business, 3e introduces students to core business concepts and how they center around a company"s business plan. This texts" applied approach addresses how and why a business operates. Students can then build upon their practical skills through examples, exercises and projects to help them gain a full understanding of how and why to develop a business plan. Each text is packaged with a ?Business Plan Booklet? and CD-ROM, which are tiedto end-of-part features, allowing students hands-on practice in creating a sound business plan. Through lively examples this text emphasizes key core skill areas including, Decision-Making and Planning, Teamwork, Technology, and Communication. Это и многое другое вы найдете в книге Introduction to Business (Jeff Madura)