PR on a Budget: Free, Cheap, and Worth the Money Strategies for Getting Noticed Leonard Saffir

For those who think their "widget" is the coolest around and are going it alone with PR, getting publicity is often a confusing, hit-or-miss process. Incorporating public relations in business plans can be the difference between success and failure. But recognizing the power of PR is one thing; harnessing it is another. "PR on a Budget" proves that it is possible to handle a business or organization"s public relations in a manageable, logical, and cost-effective fashion Это и многое другое вы найдете в книге PR on a Budget: Free, Cheap, and Worth the Money Strategies for Getting Noticed (Leonard Saffir)