B2B: Business to Business: The Path to Profit Michael Cunningham

Build a profitable E-commerce strategy After the hype surrounding B2C internet start-ups, the business world is waking up to the much bigger business-to-business market. The fundamental cost savings are real. B2B as a phenomenon is here to stay. Written by a frontrunner in the field, B2B breaks down a previously cryptic topic into easy-to-understand steps, and provides a how-to gameplan for succeeding at the greatest online opportunity yet. "Cunningham promises to help business readers build a strategy that ensures them the right position in a B2B business network and supply chain and he delivers." Jane Fall, Senior Editor, E-Business Advisor Magazine, Advisor Media Inc. Why the big buzz about B2B.