"ProfitBrand does a superb job in showing how companies can gain by tracking individual customers" profitability, and not simply basing their strategies on aggregate measures such as sales and market share." -- Philip Kotler, Kellogg School of Management Это и многое другое вы найдете в книге ProfitBrand: How to Increase the Profitability, Accountability and Sustainability of Brands (Nick Wreden)
ProfitBrand: How to Increase the Profitability, Accountability and Sustainability of Brands Nick Wreden
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