"In today"s instant fast-paced market, copywriters have approximately three seconds to grab--and keep--a reader"s attention. Those three seconds can make or break a sale and directly impact the bottom line. Power Sales Words is the perfect reference for writers who need help writing attention-grabbing headlines, powerful copy and advice on how to hook their reader on sight.
Whether readers are advertising copywriters who do it every day for a living, account executives, marketing directors, editors, publicists, salespeople, job hunters or entrepreneurs, Power Sales Words will help them craft their pitch for maximum impact.
Power Sales Words includes:
-- How-to advice on writing copy
-- Hundreds of lists of savvy sales-words
-- Dozens of attention-grabbing headlines
-- Questions that get buyers" attention
Packed full of an exhaustive list of synonyms guaranteed to solve any word problem and creative phrases that will get results, Power Sales Words is a must-have shelf reference for writers everywhere.
" Это и многое другое вы найдете в книге Power Sales Words: How to Write It, Say It And Sell It With Sizzle (Vicky Oliver)