Restaurant Newsletters That Pay Off Walter Mathews

A restaurateur"s guide to writing, designing, and publishing a newsletter. This book uses 50 actual newsletters to demonstrate how to create a great newsletter or how to turn an existing one into a more effective marketing tool that will: keep the restaurant"s name in front of its customers; introduce new menus, hours, or services; announce coming events; establish its uniqueness; generate more media coverage; and keep customers coming back. Это и многое другое вы найдете в книге Restaurant Newsletters That Pay Off (Walter Mathews)