A 28-step system for crafting sales letters, complete with examples of highly successful letters written for very visible companies, often by the author. Of broad interest for sales reps, business owners, and advertising people. --This text refers to an out of print or unavailable edition of this title. Это и многое другое вы найдете в книге The Ultimate Sales Letter: Boost Your Sales With Powerful Sales Letters, Based on Madison Avenue Techniques (Dan S. Kennedy)