Global Aggression: The Case for World Standards and Bold US Action Challenging Philip Morris and RJR Nabisco Infact Staff, Infact

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Infact Staff, Infact - «Global Aggression: The Case for World Standards and Bold US Action Challenging Philip Morris and RJR Nabisco»

О книге

Global Aggression details tobacco transnationals" methods for circumventing advertising restrictions abroad, by brand stretching-attaching the company"s logo to non-tobacco products-and by sponsoring events that carry their marketing message to youth. From Marlboro Adventure Team sporting contests in the Ukraine, Philip Morris"s Harley-Davidson giveaway in Eastern Europe, the absurdity of Camel weddings in the Czech Republic, to Salem pop music stores in Malaysia, marketing tobacco to teens is standard practice abroad despite national advertising restrictions. Global Aggression includes new, unreported information about Big Tobacco"s manipulation of international trade regulations. Это и многое другое вы найдете в книге Global Aggression: The Case for World Standards and Bold US Action Challenging Philip Morris and RJR Nabisco (Infact Staff, Infact)

Полное название книги Infact Staff, Infact Global Aggression: The Case for World Standards and Bold US Action Challenging Philip Morris and RJR Nabisco
Авторы Infact Staff, Infact
Ключевые слова мир маркетинга
Категории Деловая литература, Маркетинг. Реклама
ISBN 945257953
Издательство
Год
Название транслитом global-aggression-the-case-for-world-standards-and-bold-us-action-challenging-philip-morris-and-rjr-nabisco-infact-staff-infact
Название с ошибочной раскладкой global aggression: the case for world standards and bold us action challenging philip morris and rjr nabisco infact staff-infact