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Book Description
This book comprehensively covers both international marketing and export management. This is a focus on marketing decisions and management processes involved in exporting and not simply a ‘how to" treatment of technicalexport details. This 5th edition has been written in response to the continually rapid changes in international marketing and the new challenges that are arising.
| Полное название книги | Gerald Albaum International Marketing and Export Management (5th Edition) |
| Автор | Gerald Albaum |
| Ключевые слова | мировая экономика |
| Категории | Деловая литература, Экономика |
| ISBN | 273686348 |
| Издательство | |
| Год | 2004 |
| Название транслитом | international-marketing-and-export-management-5th-edition-gerald-albaum |
| Название с ошибочной раскладкой | international marketing and export management (5th edition) gerald albaum |