Companies worldwide are discovering the enormous potential of the Latin markets. Succeeding in the new Latin markets is challenging because of the dramatic changes affecting every aspect of life throughout the region. Winning Strategies for the New LatinMarkets systematically reviews those changes—and offers guidelines for effective strategies that meet the changing market needs.
The authors—each a long-time expert in Latin and global business—challenge popular views of the Latin markets. Powerful transformations ranging from privatizations and economic reform to rapid adoption of the Internet are allowing major companies to create powerful business networks from New York to São Paulo—but success in the region also requires an understanding of consumer variations across countries.
The book unlocks the opportunities that emerge from a golden triangle of the Brazilian, Mexican, and U.S. Latin markets, which represent two thirds of the region"s market power. A detailed account of integrators and specialists in consumer, retail, telecommunications, energy, health, and financial markets reveals how firms are crafting strategies through the value chain from manufacturing to finance and marketing.
* Over 100 interviews and several case studies Insights of corporate leaders from the United States, Europe, and Latin America
* Reaching the new Latin consumers Changing demographics, changing economics, changing consumption patterns
* A projected $1 trillion U.S. Latinmarket by 2010: 34 million Latin consumers Connecting with the United States" fastest growing market segment
* Leveraging the Internet throughout the Latin value chain How technology is transforming planning, control, marketing, distribution, and customer service throughout the Latin world
* A golden triangle of U.S. Latin, Mexican, and Brazilian markets: pivotal for success—but very different Choosing the right platform is the key for success throughout the hemisphere
* Understandingthe unique Latin healthcare marketplace An inside look at the challenge of healthcare marketing in Latin America
* Future growth scenarios Challenges and opportunities for the next decade Это и многое другое вы найдете в книге Winning Strategies for the New Latin Markets (Fernando Robles, Francoise Simon, Jerry Haar)