Full of practical advice to help small business owners tap into their creative side and reach their business goals at the same time, this book helps the reader understand what creativity is, get a grip on the creative process, and come up with ideas that will have a real impact on their bottom line. Это и многое другое вы найдете в книге Creativity and Innovation: Breaking new ground...without breaking the bank (Business on a Shoestring) (Janice Armstrong)