Why Innovation Fails: Hard-Won Lessons for Business Carl Franklin

Just because it"s great idea doesn"t mean it will succeed. Drawing on the expertise and firsthand experience of inventors, financiers, market researchers, psychologists and sociologist and using examples as diverse as the Classic Coke, Napster, WebVan, the Mars Climate Orbiter and Voice recogniton software. Это и многое другое вы найдете в книге Why Innovation Fails: Hard-Won Lessons for Business (Carl Franklin)