The Economy of Icons : How Business Manufactures Meaning Ernest Sternberg

Though many still think that we live in an information economy, Ernest Sternberg asserts that the driving force in 21st-century capitalism is not information, but image. Through studies of food processing, real estate development, tourism, movies, and labor performances, he examines how businesses endow products with evocative meaning. Это и многое другое вы найдете в книге The Economy of Icons : How Business Manufactures Meaning (Ernest Sternberg)