Fame and Fortune: How Successful Companies Build Winning Reputations Charles J. Fombrun, Cees Van Riel

Companies build reputations in the market place. Some do it well, others don"t. Even well-managed, profitable, quality companies don"t. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of its attempts to build a positive reputation in the market place as well. Это и многое другое вы найдете в книге Fame and Fortune: How Successful Companies Build Winning Reputations (Charles J. Fombrun, Cees Van Riel)