Practical Strategy : Structured tools and techniques Geoff Coyle

Book Description

Practical Strategy offers a coherent guide to many of the complex and diverse strategic decisions that many managers face today.  The books practical outlook offers a unique approach to a broad range of strategic situations, in which it explores each one through practical questioning and techniques.  This text demonstrates how strategic decisions are met on logic, rather than high level mathematics, by using real life examples and case studies to engage the student.