Today"s major streamlining of U.S. industry has led to a new set of strategic requirements, along with new tools for meeting those requirements. For thousands of busy executives, the hardcover edition of "Corporate Strategy" has provided a better understanding of how to set strategic goals and objectives in this transformed environment - and increase both performance and shareholder value.
This paperback edition delivers every word, chart, case study, and statistic found in the hardcover in a more convenient format. Areas covered include:
Strategic aspects of corporate versus divisional levels; The strategic planning process; Productivity improvement; Restructuring for shareholder value."Corporate Strategy" takes an innovative, rigorous look at the vital strategic issues facing today"s business executive. It outlines a distinctly original - yet fundamentally sound - approach for strategic success in any industry or environment.
Формат: 14,5 см x 21,5 cм. Это и многое другое вы найдете в книге Corporate Strategy (John L. Colley, Jacqueline L. Doyle and Robert D. Hardie)