'Crowds, doubtless, are always unconscious, but this very unconsciousnessis perhaps one of the secrets of their strength.' Gustave Le Bon gives insight into the general characteristics and mental unity of a crowd, its sentiments and morality, ideas, reasoning power, imagination, opinions and much more. Это и многое другое вы найдете в книге The Crowd. A Study of the Popular Mind (Gustave Lebon)