Mass Customization: The New Frontier in Business Competition B. Joseph Pine

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B. Joseph Pine - «Mass Customization: The New Frontier in Business Competition»

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MASS CUSTOMIZATION--the trailblazing book that showed companies how to mass produce and individually customize their products and services--is now available in paperback. New ways of managing, together with new technology, make possible the seeming paradox of providing each customer with the "tailor-made" benefits of the pre-industrial craft system at the low costs of modern mass production. As author Joe Pine makes clear, businesses that learn to embrace mass customization are able to create greater variety and customization in their products and services at competitive prices, or better. This insightful book shows how it's done. Это и многое другое вы найдете в книге Mass Customization: The New Frontier in Business Competition (B. Joseph Pine)

Полное название книги B. Joseph Pine Mass Customization: The New Frontier in Business Competition
Автор B. Joseph Pine
Ключевые слова учебная литература, букинистика
Категории Образование и наука
ISBN 9780875843728
Издательство Harvard Business Review Press
Год 1993
Название транслитом mass-customization-the-new-frontier-in-business-competition-b-joseph-pine
Название с ошибочной раскладкой mass customization: the new frontier in business competition b. joseph pine