Sur/petition: The New Business Formula to Help You Stay Ahead of the Competition Edward de Bono

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Edward de Bono - «Sur/petition: The New Business Formula to Help You Stay Ahead of the Competition»

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Don't chase the market leader, be the market leader.

Edward de Bono, the bestselling author of Serious Creativity and inventor of lateral thinking teaches you how to move beyond the baseline of competition and find success with sur/petition.

It's simple. If you want to survive in the global marketplace a competitive streak is essential. But what if you want to do more than just survive? In Sur/petition de Bono explains how choosing to run in your own race instead of alongside others will give you the edge over other businesses and creating value monopolies will allow your business to not only survive but become successful.

Broken down into 3 sections Sur/petition will explain:

1. Why most fundamental habits of management thinking maybe inadequate and even dangerous for your business

2. The difference between traditional competition and sur/petition

3. The meaning of 'valufacture' and how to create value for your business

Drawing from his immense experience consulting the top corporations in the world, de Bono shows you how to go 'beyond competition' and create a new winning game. Это и многое другое вы найдете в книге Sur/petition: The New Business Formula to Help You Stay Ahead of the Competition (Edward de Bono)

Полное название книги Edward de Bono Sur/petition: The New Business Formula to Help You Stay Ahead of the Competition
Автор Edward de Bono
Ключевые слова английский язык, нехудожественная литература
Категории Разное
ISBN 9781785041914
Издательство Vermilion
Год 2019
Название транслитом sur-petition-the-new-business-formula-to-help-you-stay-ahead-of-the-competition-edward-de-bono
Название с ошибочной раскладкой sur/petition: the new business formula to help you stay ahead of the competition edward de bono