Customize the Brand Группа авторов

This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources. Это и многое другое вы найдете в книге Customize the Brand (Группа авторов)