Can Water Become More Appealing Through Enhanced Design and Marketing? Gisli Thorsteinsson and Tom Page

Most research on the bottled water industry only addresses environmental or quality issues. This research, however, examines how tap water can be made more appealing to consumers. It, furthermore, explores in detail why consumers favour bottled water over tap water and why consumers choose certain brands of bottled water over others? Finding answers to these questions enables strategies to be formulated to make tap water more appealing through design and marketing. Это и многое другое вы найдете в книге Can Water Become More Appealing Through Enhanced Design and Marketing? (Gisli Thorsteinsson and Tom Page)