Multi-Objective Decision Analysis Clinton W. Brownley

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Clinton W. Brownley - «Multi-Objective Decision Analysis»

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Whether managing strategy, operations or products, knowing how to make the best decision in a complex, uncertain business environment is difficult. You might be faced with multiple, competing objectives, which means making trade-offs. To complicate matters, any uncertainty makes it hard to explicitly understand how different objectives will impact potential outcomes. This book will help you face these problems. It provides a decision analysis framework implemented as a simple spreadsheet tool. This multi-objective decision analysis framework helps you to measure trade-offs among objectives and incorporate uncertainties and risk preferences. With this book, you will be able to identify what information is needed to make a decision, define how that information should be combined, and, finally, provide quantifiable evidence to clearly communicate and justify the decision. The process involves minimal overhead and is perfect for busy professionals who need a simple, structured process for... Это и многое другое вы найдете в книге Multi-Objective Decision Analysis (Clinton W. Brownley)

Полное название книги Clinton W. Brownley Multi-Objective Decision Analysis
Автор Clinton W. Brownley
Ключевые слова маркетинг, реклама, общие вопросы маркетинга
Категории Деловая литература, Маркетинг. Реклама
ISBN 9781606494523
Издательство Книга по Требованию
Год 2013
Название транслитом multi-objective-decision-analysis-clinton-w-brownley
Название с ошибочной раскладкой multi-objective decision analysis clinton w. brownley