Unconscious Marketing Sam Page

How Do People Really Make Decisions? We all like to believe that logic, facts, and common sense play a role in our decision-making processes. But thats rarely the case. More often than not, we use unconscious mental shortcuts to help us evaluate the choices that are laid out before us. Sometimes these shortcuts are based on prior information, and sometimes theyre based on faulty assumptions we make about the data were working with. These mental shortcuts are called cognitive biases, or heuristics. None of us are immune to them. We all use them in our decision-making process, whether were aware of it, or not. Whatever product or service youre marketing, everything you do is about getting customers to make a choice and cognitive biases affect every choice we make. In reading this book, youll come to discover how you can take advantage of these biases were all predisposed with.... Это и многое другое вы найдете в книге Unconscious Marketing (Sam Page)