Customer Moat Eddie Sung

"A business strategy guide for explaining how actions turn into profits." What makes a company competitively superior to another? How do our actions lead to greater profits? And why is it important to see the world through a lens of probabilities? In this groundbreaking work, the basic notions of what makes a business strategy successful will be redefined. With stories ranging from the marketing research of Andrew Ehrenberg to the pricing power of Sees Candies, from the competitive behaviors that drive the finches of the Galapagos Islands to the rules that govern Costcos low costs, Eddie Sung introduces the missing piece of the puzzle: the Customer Moat Formula (CMF). The CMF is a modern framework that explains the secret forces behind all exceptional business strategies. It is a tool for helping companies, both small and large, understand and take control of their future. In a complex world, it is a much-needed compass for guiding... Это и многое другое вы найдете в книге Customer Moat (Eddie Sung)