The study explores organisational management issues in CRM and assesses how an organisation""s members perceive CRM. The research is based on a survey of 27 sales and service personnel within a major computer and IT services provider. The study Это и многое другое вы найдете в книге Realities of CRM in Multinational Corporation (Dr. Pravin Balaraman and Prof Bill Donaldson)
Realities of CRM in Multinational Corporation Dr. Pravin Balaraman and Prof Bill Donaldson
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