Excerpt from The Art of Interesting, Its Theory and Practice for Speakers and Writers
To be able to arrest and hold the attention of other minds is a useful and necessary power for all speakers and writers. Minds are fickle; minds are wearied or indifferent, and the writer, and especially the speaker, who would propose his truths to the mind for understanding and his motives to the will for action will make a dismal failure if he cannot arrest and hold the attention of audience or readers.
To be clear, to be forceful, these are indeed necessary qualities of expression, but a preliminary condition to clearness and force is interest which will awaken attention and keep attention while the mind is instructed and the will aroused to action. It is that necessary quality of interest which is studied in detail in this book.
The problem which offers difficulty to the advertiser is the same that offers greater difficulty to writer or speaker. The advertiser may make use of pictures and colors and devices of print for the eyes and has usually but a brief, simple message to convey.
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