Excerpt from The Advertising Index
How many times have you noticed an ad or news item that you felt might some time be utilized in your work? You probably made only a mental note, depending on your memory to recall it when the occasion required. It may be that you clipped and "filed" the item among your "papers" or carefully "dog-eared" the page, and kept the whole publication.
Perhaps a month, a year, or maybe five years later, the point arises on which this reference would be helpful. Groping in your mind, you dimly recollect having seen "something" sometime, which just fits the present case.
You ransack your memory, your folders, and your "old envelopes" in a fruitless endeavor to find "it." If lucky, you may; with possibly only an hour or half-hour of your time wasted, (and the keen edge of your idea worn off in the search.)
More often you fail to locate it - which immediately enhances its value - and you reluctantly return to your task, which now appears doubly difficult.
Have you ever had this experience?
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This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works. Это и многое другое вы найдете в книге The Advertising Index (Classic Reprint)