Excerpt from Fruit Harvesting, Storing, Marketing: A Practical Guide to the Picking

It is of prime importance that the man who expects to grow fruit for sale shall understand the fruit market and its requirements. For this reason the discussion of picking, grading, packing, storing, shipping, etc., may be postponed until this more fundamental matter has been investigated. When one knows where his fruit is going and what is to be expected of it, he can the more intelligently prepare to meet the needs and the whims of his customers.

Fruit growing for market has increased enormously in extent, and has greatly advanced in its methods during the past twenty years. At the present time it employs vast sums of capital, furnishes a livelihood to armies of men, and yields, on the whole, tremendous profits.

The most characteristic development of the fruit industry in the United States has been along the lines of the wholesale trade, the peculiarities of which are set forth below. At the present time it is unquestionably true that America leads the world in the production of fruit in large quantities and in the perfection with which this fruit is distributed to distant points.

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